High-Performance Coaching for Men Who Operate Under Pressure

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If you’re a man who values clarity, discipline, physical vitality, and calm decision-making — especially in high-stakes environments like poker, business, or leadership — you’re in the right place.

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My name is Zak VanKeuren.

I’m a professional poker player (WSOP bracelet winner & WPT Prime Champion) and men’s performance coach who specializes in helping men perform at a high level without burning out their nervous system or sacrificing their mental or physical health.

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I don’t coach motivation.
I help men build the physical and mental capacity to perform under pressure.

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Over the last decade, I’ve competed and succeeded in high-pressure environments where:

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• decisions carry real financial consequences

• emotional regulation matters more than hype

• focus, recovery, and energy compound over time​

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That same performance framework now drives my work in men’s coaching.

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What I Help Men Build​

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I work with men who are already driven — but want their systems dialed in:

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• Calm, focused decision-making under pressure

• Stable energy without caffeine dependence

• Training and nutrition that support healthy cognition, hormones, and recovery

• Nervous system regulation (not suppression)

• Consistency without self-destruction

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This is not therapy.
This is not “life coaching.”
And it’s not pseudo-spirituality dressed up as performance.

It’s biological, psychological, and practical optimization for real life.

 

Why This Works

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Most performance limitations don't come from willpower.
They come from outdated systems:​

• unmanaged stress

• poor recovery

• misaligned physiology

• misprioritized focus

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When those are corrected, performance becomes simpler — not harder.

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Working Together

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If you’re interested in coaching, I offer a free 20-minute consultation.

You’ll leave the call with:

• clarity on your current bottlenecks

• concrete next steps you can implement immediately

• a clear sense of whether working together makes sense

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No pressure. No fluff.
Just clarity and signal.

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Apply for a strategy call below.  

(This is a brief call to see if this is a good fit - not a sales pitch)